By international sports agencies:
#EqualGame offers a platform for professional and amateur football players based all over Europe to share their personal stories and emphasize how the sport has changed their lives. The new campaign underlines the mission of UEFA: guaranteeing that the sport is open and accessible to all, that it respects equality of identities whether they be ethnic, gender-based, age, sexual orientation, physical ability, or social differences. Every month, UEFA focuses on a player in one of their 55 member federations. In December 2017, the #EqualGame campaign championed the openly gay, english football player, Liam Davis.
By National Football Federations:
Royal Dutch Football Association (KNVB)/ German Football Federation (DFB)/ Austrian Football Association (ÖFB)
In 2012, the campaign “Football for all”, was sponsored by the Royal Dutch Football Association. Their goal was to create an open and safe climate for homosexual football players, so that they could come out to their teammates, and feel free and sure of themselves. The campaign won the HatTrick prize for Best Social Project from UEFA.
In 2013, the DFB published a report titled: “How to face coming out of the closet in football”. The report talked about homosexuality in the football world (mens, womens, professional, amateur, high level athletes etc), and the importance of supporting athletes that want to come out of the closet. In the same year, they also spread a pamphlet titled, “Homosexuality & Football” in order to promote respect towards homosexual football players coming out of the closet, and the fight against homophobia.
In 2014 the Austrian Football Association partnered with the Austrian Bundesliga and the Institute for Dialogue and Cooperation of Vienna (VIDC) to publish, “Football for Diversity”, a guide with advice on how to combat homophobia in the sport.
Rayo Vallecano de Madrid/CD Guadalajara
In 2015, the Ray Vallecano, a team always associated in social causes, presented their new football equipment, decorated with the 6 colours of the rainbow in order to support “the anonymous heroes”, representing different social aspects: against AIDS, against cancer, for the integration of disabled people, for the environment, against child abuse, against gender and sexual orientation based violence. Also in 2015, the Second Division B team of the League, the club team Deportivo Guadalajara, revealed their t-shirts with a 7 coloured rainbow in order to “fight against homophobia in football”.
By Sports Authorities:
Letter Against Homophobia in Sports (France)
In 2010, the secretary of the state for sports, Rama Yade, presented a Letter against Homophobia in Sports, which PREVE “adequate penalties against all homophobic attitudes”, and explicitly acknowledged homophobia as a form of discrimination.Since then, numerous spors federations (rugby, basketball, tennis, judo, karate, boxing, football etc), joined the initiative. Professional football clubs such as the Professional Football League also joined. However, the French Football Federation did not.
By the media:
Revista Panenka (Spain)
In 2017, the soccer magazine released a special dociere regarding homophobia in football. They also sent a rainbow bracelet to all the clubs in the first and second division so that all the captains that wanted to could put it on their arm.